آینده تجارت جهانی: یک مجموعه مقالات ۲۰۱۱
The Future of Global Business: A Reader 2011

1. Cover

2. Halftitle

3. Title

4. Copyright

5. Contents

6. About the Editors

7. Section 1. Role of Research in International Marketing

1.1. Czinkota, Michael R. and Ilkka A. Ronkainen, “An International Marketing Manifesto,” Journal of International Marketing 11, 1, 2003, 13–27.

1.2. Czinkota, Michael R. and A. Coskun Samli, “The Remarkable Performance of International Marketing in the Second Half of the 20th Century,” European Business Review, 19, 4, 2007, 316–331.

1.3. Czinkota, Michael R., “Freedom and International Marketing: Janis Joplin’s Candidacy as Patron of the Field,” Thunderbird International Business Review, January–February 2005, 1–13.

1.4. Czinkota, Michael R., “Academic Freedom for All in Higher Education: The Role of the General Agreement on Trade in Services,” Journal of World Business, 41, 2, 2006, 149–160.

1.5. Czinkota, Michael R., “International Information Cross-Fertilization in Marketing: An Empirical Assessment,” European Journal of Marketing, 34, 15, 2000, 1305–1314. Winner, Article of the Year Award.

1.6. Czinkota, Michael R. and Ilkka A. Ronkainen, “Trends and Indications in International Business: Topics for Future Research,” Management International Review, April 2009.

1.7. Kotabe, Masaaki and Crystal X. Jiang, “Contemporary Research Trends in International Marketing: The 2000s,” in Alan Rugman, ed., Oxford Handbook of International Business, 2nd ed., Oxford: Oxford University Press, 2008, 447–501.

15. Section 2. Competition from Emerging Markets

2.1. Malik, Omar R. and Masaaki Kotabe, “Dynamic Capabilities, Government Policies, and Performance in Firms from Emerging Economies: Evidence from India and Pakistan,” Journal of Management Studies, 2009.

2.2. Gao, Gerald Y., Janet Y. Murray, Masaaki Kotabe, and Jiangyong Lu, “A ‘Strategy Tripod’ Perspective on Export Behaviors: Evidence from Domestic and Foreign Firms Based in an Emerging Economy,” Journal of International Business Studies, 39, 2009.

2.3. Aulakh, Preet S., Masaaki Kotabe, and Hildy Teegen, “Export Strategies and Performance of Firms from Emerging Economies: Evidence from Brazil, Chile, and Mexico,” Academy of Management Journal, 43 (3), 2000, 342–361.

2.4. Aulakh, Preet S. and Masaaki Kotabe, “Institutional Changes and Organizational Transformation in Developing Economies,” Journal of International Management, 14 (September), 2008, 209–216.

20. Section 3. Marketing Mix

3.1. Dimofte, Claudiu V., Johny K. Johansson, and Ilkka A. Ronkainen, “Cognitive and Affective Reactions of U.S. Consumers to Global Brands,” Journal of International Marketing, 16, 4, December 2008.

3.2. Czinkota, Michael R. and Masaaki Kotabe, “Entering the Japanese Market: A Reassessment of Foreign Firms’ Entry and Distribution Strategies,” Industrial Marketing Management, 29, November 2000, 483–491.

3.3. Swan, K. Scott, Masaaki Kotabe, and Brent B. Allred, “Exploring Robust Design Capabilities, Their Role in Creating Global Products, and Their Relationship to Firm Performance,” Journal of Product Innovation Management, 22, 2, March 2005, 144–164.

3.4. Clark, Terry, Masaaki Kotabe, and Dan Rajaratnam, “Exchange Rate Pass-Through and International Pricing Strategy: A Conceptual Framework and Research Propositions,” Journal of International Business Studies, 30, Second Quarter, 1999, 249–268.

3.5. Gençtürk, Esra F. and Masaaki Kotabe, “The Effect of Export Assistance Program Usage on Export Performance: A Contingency Explanation,” Journal of International Marketing, 9, 2, 2001, 51–72.

26. Section 4. Global Sourcing and Supply Chain Management

4.1. Czinkota, Michael R., “An Analysis of the Global Position of U.S. Manufacturing,” Thunderbird International Business Review, October 2003: 505–519.

4.2. Kotabe, Masaaki, Michael J. Mol, and Sonia Ketkar, “An Evolutionary Stage Model of Outsourcing and Competence Destruction: A Triad Comparison of the Consumer Electronics Industry,” Management International Review, 48, 1, 2008, 65–93.

4.3. Kotabe, Masaaki, Michael J. Mol, and Janet Y. Murray, “Outsourcing, Performance, and the Role of E-Commerce: A Dynamic Perspective,” Industrial Marketing Management, 37, 1, 2008, 37–45.

4.4. Murray, Janet Y., Masaaki Kotabe, and Joe Nan Zhou, “Strategic Alliance-Based Sourcing and Market Performance: Evidence from Foreign Firms Operating in China,” Journal of International Business Studies, 36, 2, March 2005, 187–208.

31. Section 5. Emerging Issues

5.1. Czinkota, Michael R., Gary A. Knight, Peter W. Liesch, and John Steen, “Positioning Terrorism in Management and Marketing: Research Propositions” Journal of International Management, 11, 2005, 581–604.

5.2. Czinkota, Michael R., David A. Grossman, Rajshekhar G. Javalgi, and Nicholas Nugent, “Foreign Market Entry Mode of Service Firms: The Case of U.S. MBA Programs,” Journal of World Business, forthcoming.

5.3. Czinkota, Michael R., “How Government Can Help Increase U.S. Export Performance: Testimony Before the House Committee on Small Business.”

5.4. Kotabe, Masaaki and Crystal X. Jiang, “Three Dimensional: The Markets of Japan, Korea, and China are Far from Homogeneous,” Marketing Management, 15, 2, 2006, 39–43.

5.5. Kotabe, Masaaki, Srini S. Srinivasan, and Preet S. Aulakh, “Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities,” Journal of International Business Studies, 33, 1, 2002, 79–97.

37. Index