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Writing Copy For Dummies 2011

1. Title

2. Contents

3. Introduction

4. Part I : Understanding Copywriting Basics

5. Chapter 1: Writing Copy: Capturing Hearts, Minds, and Money

6. Chapter 2: Marching Ahead with Copywriting Fundamentals

7. Part II : Direct Response Writing That Makes the Sale

8. Chapter 3: Looking for Ideas: Finding Inspiration through Investigation

9. Chapter 4: Working with the Power of Direct Response

10. Chapter 5: Writing Direct Response Letters That Win Business

11. Chapter 6: Creating Direct Response Brochures That Sizzle and Sell

12. Chapter 7: Completing the Direct Response Package

13. Chapter 8: Going It Alone: Self-Mailers, Postcards, Catalogs, and More

14. Chapter 9: Blasting Away with E-Mail

15. Part III : Building Awareness of Your Business

16. Chapter 10: Basic Branding 101

17. Chapter 11: Writing High-Powered Ads for Your Business

18. Chapter 12: Creating Effective Press Releases and Press Kits

19. Chapter 13: Gaining Credibility with Outstanding Articles

20. Part IV : Managing the Sales Support System

21. Chapter 14: Creating Web Sites That Attract and Hold Customers

22. Chapter 15: Crafting Collateral: Using Supporting Materials

23. Chapter 16: Writing to Sell to a Business, Not a Consumer

24. Part V : Looking at Special Copywriting Situations

25. Chapter 17: Raising Money, Getting Votes, and Promoting Health and Education

26. Chapter 18: Solving Problems When Good Copy Goes Wrong

27. Chapter 19: So You Want to Be a Copywriter

28. Part VI : The Part of Tens

29. Chapter 20: Ten Things You Should Always Do Before Writing

30. Chapter 21: Ten Cures for Common Copywriting Problems

31. Chapter 22: Ten Fast Ways to Find Copywriting Inspiration