واقعیت‌های نوین زندگی شرکتی: برای تبدیل چالش‌های امروز به سودهای فردا، کسب‌وکار خود را بازاندیشی کنید ۲۰۱۳
The New Corporate Facts of Life: Rethink Your Business to Transform Today’s Challeneges Into Tomorrow’s Profits 2013

The obstacles facing all companies today were relatively nonexistent not too long ago--increasingly rapid and disruptive innovation, economic instability as we’ve never experienced before, environmental degradation, increasing stakeholder power, just to name a few--yet far too many companies are still mindlessly applying the old rules of business and expecting the same stellar results that last worked successfully for them literally a millennium ago!The New Corporate Facts of Life explains how myopically chasing quarterly results, producing the same product the same way, issuing directives to increasingly disengaged employees, and many other oldie-but-not-goldies have become outdated practices that many are using still to their detriment and eventual demise. Based on interviews with over 50 top executives and thought leaders, including Coca-Cola Enterprises CEO John Brock, Georgia Tech president G.P. “Bud” Peterson, and author Peter Senge, this indispensable book for the twenty-first-century business recounts how leading-edge companies have begun reshaping strategy, culture, vision, engagement, and leadership in order to reach new heights in this constantly changing world.Change is the only constant in business--and as the environment, technology, and way of life changes, so must the strategies and operations of the company that wishes to remain relevant. The New Corporate Facts of Life offers a bird’s-eye view of the shifting landscape and reveals how any organization, large or small, can begin creating a profitable, sustainable future.