داستان خود را بازگو کنید، برند خود را بسازید: یک راهنمای شخصی و حرفه‌ای ۲۰۲۲
Telling Your Story, Building Your Brand: A Personal and Professional Playbook 2022

1. Cover

2. Half-Title Page

3. Title Page

4. Copyright

5. Description

6. Contents

7. Acknowledgments

8. Introduction

9. Section 1 About Personal Brands

10. Chapter 1 You Are Your Brand

11. Chapter 2 Why a Personal Brand

12. Chapter 3 What Makes a Brand

13. Chapter 4 The Entrepreneur’s Brand

14. Chapter 5 The Personal Brand Vs. a Company Brand

15. Section 2 How to Build Your Brand

16. Chapter 6 TheAudit

17. Chapter 7 What Is Your Purpose?

18. Chapter 8 What Is Your Superpower?

19. Chapter 9 Competitive Review

20. Chapter 10 What Is Your Position?

21. Chapter 11 What Are the Reasons to Believe?

22. Chapter 12 The Six-Word Story

23. Chapter 13 What Is Your One Word?

24. Chapter 14 What Emotion Can You Satisfy?

25. Chapter 15 What Is Your Brand Personality?

26. Chapter 16 What’s Your Story?

27. Chapter 17 The Story Structure

28. Chapter 18 Using Your Story

29. Chapter 19 Creating a Mnemonic

30. Chapter 20 Naming

31. Chapter 21 Bringing Your Brand to Life

32. Chapter 22 Building a Fanbase

33. Chapter 23 Taking Your Brand to Market

34. Chapter 24 Network Like a Brand

35. Chapter 25 Pitching Investors

36. Chapter 26 How to Be a Cult Brand

37. Chapter 27 On Reputation

38. Chapter 28 What to Do When Your Brand Goes Stale

39. Chapter 29 Re-Establishing + Rebranding Yourself

40. Chapter 30 Stay Consistent. Please

41. Chapter 31 To Thine Own Self Be True

42. Chapter 32 Not the End, Just the Beginning

43. References

44. About the Author

45. Index

46. Backcover