مقاومت بی‌فایده است: هنر ترغیب در تجارت ۲۰۱۱
Resistance is Useless: The Art of Business Persuasion 2011

This book will show you how anyone can be persuaded to do anything.

Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.
Resistance is Useless will show you how to:

• Change anyone's opinion on any subject.
• Transform a lynch mob into your most devout supporters.
• Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.
• Understand how a perfect product demonstration can get you hurled into the street by security.
• Sell tanks to Genghis khan.

Readership: General Business, customer service and sales.