اصول ضروری مدیریت از دیدگاه پیتر اف. دراکر ۲۰۲۰
Peter F. Drucker on Management Essentials 2020

Classic Advice for Today's Management Challenges

Peter Drucker's timeless classic on management--distilled in this series of concise essays--examines the basic questions and issues that managers face. In rapidly changing times, Drucker's legendary wisdom is even more vitally relevant, going beyond traditional thinking to insights of enduring value.

The ideas and themes of this easy-to-read guide are based on direct experience and knowledge from Drucker's years as adviser to large corporations, entrepreneurial start-ups, government and nonprofit agencies, and public institutions. They are eminently practical and resonate profoundly with the challenges managers face today. Drucker offers insight and advice on perennial management issues such as:

• people decisions
• resource allocation
• productivity challenges
• innovation and risk management
• and other essential management topics.

Filled with classic, evergreen advice--"There is only one valid definition of business purpose: to create a customer"-- Peter F. Drucker on Management Essentials is widely regarded as the "gold standard" for managers.