بهترین شیوه‌های مدیریت تقاضا: فرایند، اصول و همکاری ۲۰۱۴
Demand Management Best Practices: Process, Principles and Collaboration 2014

Annotation -- Effective demand management is becoming critical to a company's profitability. Demand Management Best Practices: Process, Principles, and Collaboration provides best practice solutions that will improve overall business performance for supply chain partners and all functions within a company impacted by the demand management process. The authors are leading experts with #1 manufacturing consulting firm in the world (OliverWight), and have published best sellers Orchestrating Success and The Marketing Edge.