دفاع از برند شما: شرکت‌های هوشمند چگونه از راهبرد تدافعی برای مقابله با حملات رقابتی استفاده می‌کنند ۲۰۱۷
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks 2017

1. Cover

2. Title Page

3. Copyright Page

4. Table of Contents

5. List of Exhibits

6. An Important Note

1 Introduction

2 The Threat

3 The Financial Challenge

4 Know Your Enemy

5 Competitive Intelligence

6 The Key Question

7 Planning the Defense

8 Stopping the Launch

9 Blocking Distribution

10 Limiting Awareness

11 Preventing Trial

12 Fighting Repeat

13 Defense Never Ends

14 Defensive Strategy for Innovators

15 A Cautionary Word about Competition Law

22. Acknowledgments

23. Notes

24. Index