اصول اساسی تحول کسب‌وکار: مطالعات موردی و مقالات ۲۰۱۶
Business Transformation Essentials: Case Studies and Articles 2016

1. Cover Page

2. Title Page

3. Copyright Page

4. Contents

5. List of Figures

6. List of Tables and Boxes

7. About the Editors

8. List of Contributors

1 Introduction

2 Transformation Management Survey: Current State of Development and Potential of Transformation Management in Practice

3 Chief Innovation Officer: A New and Exciting Field of Activity for CIOs

4 The Transformational CIO

5 Digital Renewal of 130 Years of World Class Music

6 The Downturn of a Battleship: How the Proud British Automotive Industry Failed to Transform

7 Lean Transformation at Mercedes-Benz

8 Smart Mobility: An Up-and-Down Ride on the Transformation Roller Coaster

9 Pro3 at Allianz: A New Dimension of Customer Centricity

10 Who’s the Leader? Financial IT Integration at a Global Insurance Company

11 Vodafone Answers Call to Transformation

12 Shell Human Resources Transformation

13 A Global HR Transformation: How a Leading Company Leveraged the Innovative Power of IT

14 Titoni Ltd.: An Independent Swiss Watch Brand in China

15 The Evolution of SAP Services

16 How Hilti Masters Transformation

17 Enterprise Architecture and Transformation: The Differences and the Synergy Potential of Enterprise Architecture and Business Transformation Management

18 BTM2 and ASAP: SAP’s Perfect Match

27. Index