ارزش‌افزایی (بازاریابی RLE): برندها و بازاریابی در صنایع غذایی و نوشیدنی ۲۰۱۴
Adding Value (RLE Marketing): Brands and Marketing in Food and Drink 2014

1. Cover

2. Half Title

3. Title Page

4. Copyright Page

5. Original Copyright Page

6. Table of Contents

7. List of figures

8. List of tables

9. List of contributors

10. Preface

1 Brands and marketing

12. Part I Concepts and debates

13. Part II Alcoholic drinks

14. Part III Food and non-alcoholic drinks

15. Part IV Retailing

16. Index