دستیابی به نتایج موفق تجاری: هدایت عملکرد بالا و تحولات موثر در محیط کسب و کار در حال تحول مداوم ۲۰۲۰
Achieving Successful Business Outcomes: Driving High Performance & Effective Transformations in a Continuously Evolving Business Environment 2020

Achieving Successful Business Outcomes: Driving High Performance & Effective Transformations in a Continuously Evolving Business Environment

Navigating in space is exponentially more difficult than navigating on the road – because there are too many directions to investigate, too many unknowns to be prepared for and infinite pathways to chart in the galactic system. So it is with business. Business environments are extremely demanding and change continuously, precipitated by innumerable actors and conditions. Business success cannot be predicated on the pedigree of a leader or a prescribed theory alone, as start-ups have amply proven. Large companies have tried to copy nimble-footed start-ups while start-ups, after achieving a certain size, have been forced to adapt to unchartered territory. Disruptions seems to be the order of the day.

This book is about achieving successful business outcomes. An aircraft has a complex dashboard of dials, where only a critical few need to be monitored continuously, and other subsets warrant attention only during specific phases of the flight. A well-modeled business can be managed successfully using a similar strategy. But the larger question is how to model a business, with closely correlated variables, to represent the reality of the environment and to allow for devising, formulating and adjusting business strategy and actions in real-time.

The author uses a simple but well-researched STA-Triangle (space, time and action) model to achieve this purpose. The core of the STA model is to help navigate effectively in a rapidly changing business environment. Unlike traditional business studies that use a single lens to define business rules or organizational practices, it uses the combination of space, time and action as the driver of outcomes – something fundamental and core to human thinking across the ages.

This book contains both theoretical and practical applications – the former helps propel further research and analysis and the latter helps practicing leaders confidently drive their firms forward in any environmental conditions. It will also help causal readers understand how the future is evolving and how different organizations are responding to this change. The author includes more than a hundred supporting examples and tools that help create highly incisive and unique views for calibrating strategy and execution.

Visit the authors’ website at www.alokksinha.com