بازاریابی محتوای دیجیتال: خلق ارزش در عمل ۲۰۲۳
Digital Content Marketing: Creating Value in Practice 2023

1. Cover

2. Half Title

3. Title Page

4. Copyright Page

5. Contents

6. List of contributors

1 Introduction to Digital Content Marketing by Dr Agata Krowinska and Prof Christof Backhaus

2 Content Marketing Planning, Execution, and Measurement by Dr Fan Lu

3 Content Marketing Ideation: How to Generate and Manage Creative Concepts by Dr Jackie Cameron

4 Value Creation Through Digital Content: Informative Value by Dr Agata Krowinska

5 Value Creation Through Digital Content: Entertainment Value by Dr Agata Krowinska and Dr Clidna Soraghan

6 Value Creation Through Digital Content: Social Value by Jasmiina Milne

7 Value Creation Through Digital Content: User Co-creation Value by Dr Denitsa Dineva

8 Digital Content and Social Media Influencers by Dr Ashleigh Logan-McFarlane

9 Content Curation: Best Practices and Techniques by Dr Jackie Cameron

10 Content Marketing and Sponsorship by Lucas Petermeier, Benjamin Becker and Prof Christof Backhaus

11 The Dark Side of Content Marketing by Dr Elaine Mercer-Jones and Dr Kat Rezai

12 Contemporary and Emerging Content Marketing Trends by Dr Simone Kurtzke

19. Book Summary - 12 Guiding Principles of Content Marketing by Dr Agata Krowinska

20. Index