مدیریت موزه ۲۰۰۵
Museum Management 2005

1. Cover

2. Halftitle

3. Title

4. Copyright

5. Contents

6. List of figures

7. List of tables

8. Series preface

9. Acknowledgements

10. Introduction: museum management

1 A challenge to modern museum management: meshing mission and market

2 Measuring museums’ merits

3 The problem and promise of museum goals

4 A new framework for museum marketing

5 Strategic planning in local authority museums

6 Museum Wharf

7 Museum brainstorming: a creative approach to exhibit planning

8 An inquiry into the relationship between museum boards and management

9 The economics of museum admission charges

10 The university art museum: defining purpose and mission

11 Museum people. The special problems of personnel management in museums and historical agencies

12 Some more equal than others

13 Money changers in the temple? Museums and the financial mission

14 Museum planning and museum plans

15 Current issues in museum training in the United Kingdom

16 Performance indicators: promises and pitfalls

17 The development of Beamish: an assessment

18 Job attitudes and occupational stress in the United Kingdom museum sector: a pilot study

19 Image and self-image

20 Museums and marketing

21 Marketing in museums: a contextual analysis

22 Irresistible demand forces

23 Exhibitions: management, for a change

24 Museums as organizations

25 Risking it: women as museum leaders

26 The more effective director: specialist or generalist?

27 MGR: a conspectus of museum management

28 The well-managed museum

39. Annotated bibliography

40. Index