داده‌کاوی برای طراحی و بازاریابی ۲۰۰۹
Data Mining for Design and Marketing 2009

1. Front cover

2. Contents

3. Preface

4. Editors

5. Contributors

6. Chapter 1. Sensing Values in Designing Products and Markets on Data Mining and Visualizations

7. Chapter 2. Reframing the Data-Mining Process

8. Chapter 3. The Use of Online Market Analysis Systems to Achieve Competitive Advantage

9. Chapter 4. Finding Hierarchical Patterns in Large POS Data Using Historical Trees

10. Chapter 5. A Method to Search ARX Model Orders and Its Application to Sales Dynamics Analysis

11. Chapter 6. Data Mining for Improved Web Site Design and Enhanced Marketing

12. Chapter 7. Discourse Analysis and Creativity Support for Concept Product Design

13. Chapter 8. Data Crystallization with Human Interactions Applied for Designing New Products

14. Chapter 9. Improving and Applying Chance Discovery for Design Analysis

15. Chapter 10. Mining for Influence Leaders in Global Teamwork Projects

16. Chapter 11. Analysis Framework for Knowledge Discovery Related to Persuasion Process Conversation Logs

17. Chapter 12. Association Bundle- Based Market Basket Analysis

18. Chapter 13. Formal Concept Analysis with Attribute Priorities

19. Chapter 14. Literature Categorization System for Automated Database Retrieval of Scientific Articles Based on Dedicated Taxonomy

20. Chapter 15. A Data-Mining Framework for Designing Personalized E-Commerce Support Tools

21. Chapter 16. An Adjacency Matrix Approach for Extracting User Sentiments

22. Chapter 17. Visualizing RFID Tag Data in a Library for Detecting Latent Interest of Users

23. Appendix A: KeyGraph and Pictorial KeyGraph

24. Appendix B: A Maximal Cliques Enumeration Algorithm for MBA Transaction Data*

25. Index

26. Back cover