مدیریت، بازاریابی و ترویج خدمات کتابخانه‌ای بر مبنای آمار، تحلیل‌ها و ارزیابی ۲۰۰۸
Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation 2008

1. Frontmatter

2. Contents

3. Preface

4. Program

5. Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture

6. Statistics and Strategy: Statistics and Performance Measurement as a Social Process

7. Comparing libraries: from official statistics to effective strategies

8. Cyberspace and market place: library messages beyond the border

9. Quality Standards: Public libraries on the island of Montreal

10. “Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking”

11. Library statistics without Fear

12. Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain)

13. Development of Estonian public libraries during the last decade. (1994-2004)

14. Audit for libraries… which one?

15. Coordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century

16. La bibliothèque municipale face aux fluctuations financières : l’impensé managérial dans les bibliothèques municipales des villes moyennes

17. Evaluation of libraries: Experiences from applying a method for non-market valuation developed in economics

18. Customers Value Research

19. Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art

20. Marketing to Diverse Populations

21. Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users.

22. Marketing library services. A case study at University of Illinois at Urbana - Champaign USA

23. The Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries

24. Evaluating library services – best practice initiatives in Australian university libraries

25. The public library’s attractiveness : A quantitative study

26. The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study

27. Statistical indicators on reading and literacy for the “Information Society” versus the ITU’s “technicist” indices

28. Parameters and indicators for providers of electronic publications evaluation

29. Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future

30. A new model for public library and information services evaluation: an integrated approach - SIADAP+B

31. Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology

32. Measuring and Mapping the Invisible: Alternative procedures to understand users’ approaches to information in a university library

33. Libraries Building Communities: the vital contribution of Victoria’s public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network