مهارت های نگارش برای روابط عمومی: سبک و تکنیک برای رسانه های عمومی و اجتماعی ۲۰۱۲
Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media 2012

1. Cover

2. Title page

3. Imprint

4. Table of contents

5. PR in Practice Series

6. About the author

7. Foreword

8. Acknowledgements

9. Introduction

1. The importance of style: an overview

2. Trouble with plurals and possessives

3. Making your mark

4. Down with capitalism!

5. Cliches, jargon and other worn words

6. Is it easy to read

7. Headlines: making them work

8. Dealing with figures and abbreviations

9. Keep it short, simple - and plain

10. Social media: the X-factor for PR

11. Writing for the media

12. Captions: how to handle them

13. Why deiting matters

14. Skills and styles for the office

15. Traps, snares and pitfalls

16. Americanisms - the differences

17. The spoken word: pronunciation pointers

18. Principles of presentation

19. Writing for the web

20. Tone - the linchpin of reputation

21. Now it's annual report time

22. Is it legal?

23. Keep to the cides

33. Appendix 1: Confusing pairs of words

34. Appendix 2: Glossary and jargon buster

35. Appendix 3: When you're lost for words

36. Further reading

37. Index

38. Full imprint