پیروزی در بازارهای نوظهور: نقشه‌ی راه برای استراتژی و اجرا ۲۰۱۰
Winning in Emerging Markets: A Road Map for Strategy and Execution 2010

The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. While such "institutional voids" present challenges, they also provide major opportunities-for multinationals and local contenders.

Palepu and Khanna provide a playbook for assessing emerging markets' potential and for crafting strategies for succeeding in those markets. They explain how to:

· Spot institutional voids in developing economies, including in product, labor, and capital markets, as well as social and political systems

· Identify opportunities to fill those voids; for example, by building or improving market institutions yourself

· Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring new capabilities

Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies.