ما: مردان، زنان، و فرمول قطعی پیروزی در کار ۲۰۱۸
WE: Men, Women, and the Decisive Formula for Winning at Work 2018

"You cannot win without a workplace where women and men have equal opportunities, equal input, and equal power."
—Dominic Barton, Global Managing Partner, McKinsey & Company

On almost a daily basis, we read stories in the news about high-profile male leaders, CEOs, venture capitalists, and entrepreneurs harassing and acting inappropriately toward the women with whom they work. Following such revelations, these men generally lose their jobs, and their companies lose valuable female talent, customers/clients, and their reputations. And, although we regularly hear stories about the "bro culture" that obstructs women's progress and creates hostile work environments for them, we haven't heard as much about the efforts of good men who want to change the in-office behavior of their teams and companies so that they and women they work with can realize their full potential and their businesses can thrive. This book teaches men and managers how to respond in these situations and how to lead by example.

In WE: Men, Women, and the Decisive Formula for Winning at Work, Rania Anderson lends her guidance on this exact topic. Social mores have changed, and yet, well-intentioned managers simply don't always know what to do and what's appropriate and useful to actively recruit, retain, and advance more women into leadership. They want to be told how this can make a difference to them and how they can make a difference— this book shows you how to improve your own results and win in business:

• A new playbook to recruit and retain high-caliber women
• Take actions to work effectively, elevate and lead with women in the workplace
• Discover how traditional social roles exert a powerful pull on people of both genders and what to do about it.
• End confusion of male leaders

In the #MeToo era when everyone else is focused on what’s wrong and what not to do, WE: Men, Women, and the Decisive Formula for Winning at Work, is about what’s going well and what you can do.

Men who are front-line managers, middle managers, and senior managers have been sidelined and left out of efforts to achieve gender parity for too long. Now, these guys can get back in the game!