ارزیابی: اندازه گیری و مدیریت ارزش شرکت ها ۲۰۲۰
Valuation: Measuring and Managing the Value of Companies 2020

McKinsey & Company’s bestselling guide to teaching corporate valuation – the fully updated seventh edition Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals and students around the world gain a deep understanding of valuation and help their companies create, manage, and maximize economic value for their shareholders. This latest edition has been carefully revised and updated throughout, and includes new insights on topics such as digital, ESG (environmental, social and governance), and long-term investing, as well as fresh case studies. For thirty years, Valuation has remained true to its basic principles and continues to offer a step-by-step approach to teaching valuation fundamentals, including:

• Analyzing historical performance
• Forecasting performance
• Estimating the cost of capital
• Interpreting the results of a valuation in context
• Linking a company’s valuation multiples to core performance drivers

The University Edition contains end-of-chapter review questions to help students master key concepts from the book. Wiley also offers an Online Instructor’s Manual with a full suite of learning resources to complement valuation classroom instruction.