تحقیقات کاربری: بهبود طراحی محصول و خدمات و ارتقای تحقیقات تجربۀ کاربری شما ۲۰۲۲
User Research: Improve Product and Service Design and Enhance Your UX Research 2022

1. Preface and acknowledgements

01 Introduction: why is user research so important?

3. PART ONE The fundamentals: what good research looks like

02 Planning your user research

03 Best practice in user research: who, what, why and how

04 Getting the legal and ethical stuff right

05 Setting up for success

06 Managing user research logistics: agencies, facilities and contracts

9. PART TWO Selecting and using user research methods

07 Usability testing: observing people doing things

08 Content testing: what do people think your content means?

09 Card sorting: understanding how people group and relate things

10 Surveys: how to gauge a widespread user response

11 User interviews: understanding people’s experience through talking to them

12 Diary studies: how to capture user research data over time

13 Information architecture validation through tree testing: does the structure of your information work for your users?

14 Ethnography: observing how people behave in the real world

15 Contextual inquiry: interviewing people in their own environment

16 A/B testing: a technique to compare options

17 Getting the best out of stakeholder workshops

18 Guerrilla research: running fast-paced research in the real world

19 How to combine user research methodologies

23. PART THREE Analysing user research data

20 Content analysis: understanding your qualitative data

21 Identifying themes through affinity diagramming

22 Thematic analysis: going beyond initial analysis

23 Agile analysis

24 Analysing usability data and cataloguing issues and needs

25 Analysing data to create personas to communicate user characteristics and behaviour

26 Analysing data to create mental models: visualizing how user think and identify opportunities

27 Turning findings into insights

32. PART FOUR UX storytelling: communicating your findings

28 Making recommendations: how to make your research findings actionable

29 Creating executive summaries and detailed reports to present results

30 Using video playback to present your research results

31 Using journey and experience maps to visualize user research data

32 Using scenarios and storyboards to represent the user journey

33 Using infographics to translate numerical and statistical data

34 How to recommend changes to visual, interaction and information design

40. Conclusion

41. Index