مدیریت، بازاریابی و توسعه گردشگری: عملکرد، راهبردها و پایداری ۲۰۱۶
Tourism Management, Marketing, and Development: Performance, Strategies, and Sustainability 2016

1. Cover

2. Half Title

3. Title Page

4. Copyright Page

5. Table of Contents

6. List of Illustrations

7. Introduction

1 The Separation of the Naïve from the Reevaluated Destination Image by Using Benefit Segmentation and the Analysis of the Resulting Perceptions

2 Forecasting Tourism Flows from the Russian Federation into the Mediterranean Countries

3 Entrepreneurship and the Discovery and Exploitation of Business Opportunities: Empirical Evidence from the Malawian Tourism Sector

4 St. Petersburg as a Tourist Destination: Searching forthe Gastronomic Brand

5 Internal Features and Agglomeration Externalities for the Hotels’ Competitiveness in Emilia-Romagna

6 Tourism Destination Competitiveness and Firm Performance through a Financial Crisis: An Empirical Analysis of the Italian Hotel Industry

7 The Role of Institutions in Interorganizational Collaboration within Tourism Regions: The Case of Poland

8 The Role of Partnerships in Staging Tourist Experiences: Evidence from a Festival

9 Toward a Sustainable Tourism

10 Sustainable Tourism Development through Knowledge Transfer

11 Entrepreneurs’ Experiences, Motivations, and Sustainability of Tourism

12 The Adoption of Environmental Management Systems by Shelters

20. Conclusion

21. List of Contributors

22. Index