کتاب راهنمای مدیریت رویدادهای ورزشی و بازاریابی ۲۰۱۳
The Sports Event Management and Marketing Playbook 2013

1. Cover

2. Title Page

3. Copyright

4. Dedication

5. Contents

6. Foreword

7. Series Editor Foreword

8. Preface

9. Acknowledgments

10. Introduction

11. Play 1: Defining and Developing Objectives, Strategies, and Tactics

12. Play 2: Identifying Costs

13. Play 3: Identifying Revenue Streams

14. Play 4: Soliciting and Selecting Host Cities and Venues

15. Play 5: Starting the Clock on the Sports Event Planning Process

16. Play 6: Understanding the Sports Event–Sponsor Relationship

17. Play 7: Teaming with Sponsors

18. Play 8: Maximizing and Servicing the Media Partnership

19. Play 9: Activating the Sports Event Marketing Plan

20. Play 10: Engaging the Community

21. Play 11: Accommodating and Managing Guests

22. Play 12: Presenting Your Event

23. Play 13: Working with Broadcasters

24. Play 14: Managing for the Unexpected

25. Play 15: Reviewing the Game Tapes

26. Play 16: Planning Your Future in Sports Event Management and Marketing

27. Appendix 1: Event Expense Budget Worksheet

28. Appendix 2: Event Revenue Budget Worksheet

29. Appendix 3: Sample Host City Request for Proposal

30. Appendix 4: Request for Proposal Evaluation Form

31. Appendix 5: Sample Facility Event License Agreement

32. Appendix 6: Facility Selection Survey Form (simplified)

33. Appendix 7: Sample Sports Event Sponsorship Deck

34. Appendix 8: Sample Sponsorship Agreement

35. Appendix 9: Sports Event Participant Release

36. Appendix 10: Sample Sports Event Rundown (pre-event)

37. Appendix 11: Sport Management Programs: United States

38. Appendix 12: Sports Industry Career Resources

39. Index