راهنمای منطق خدمت‌محور SAGE ۲۰۱۸
The SAGE Handbook of Service-Dominant Logic 2018

1. Cover

2. Half Title

3. Title Page

4. Copyright Page

5. Acknowledgements

6. Contents

7. List of Figures

8. List of Tables

9. Notes on the Editors and Contributors

10. Service Economy, Service Ecology, and Service Morality

11. Preface

12. Part I Introduction and Background

1 An Overview of Service-Dominant

Logic1

2 Services in Society and Academic

Thought: An Historical Analysis1

3 Why Service-Dominant Logic?

16. Part II Value Cocreation

4 Value Cocreation:

Conceptualizations, Origins, and Developments

5 Value Cocreation: An Ecosystem

Perspective

6 The Cocreation of Brands

7 The Contextual Nature of Value

and Value Cocreation

21. Part III Service Exchange

8 Reframing Exchange: A

Service-Ecosystems Perspective

9 Ethical Foundations for Exchange

in Service Ecosystems

10 The Dynamic Context of Service

Exchange: Rethinking Service Context from a Performativity Lens

11 How Service Exchange Drives

Market (Re)formation

26. Part IV Service Ecosystems

12 Service Ecosystems: A Timely

Worldview for a Connected, Digital and Data-Driven Economy

13 Systems Behaviour and

Implications for Service-Dominant Logic

14 The Study of Service: From

Systems to Ecosystems to Ecology

15 Service Systems, Networks, and

Ecosystems: Connecting the Dots Concisely from a Systems Perspective1

31. Part V Institutions and Institutional

Arrangements

16 Institutions and

Institutionalization

17 Coordinating Resource

Integration and Value Cocreation through Institutional Arrangements: A

Phenomenological Perspective

18 Institutional Change in Service

Ecosystems

19 Institutional Work for Value

Co-Creation: Navigating amid Power and Persistence

36. Title

20 Resource Integration: Concepts

and Processes

21 The Sustainability of Service

Ecosystems

22 Emergence of Novel Resources in

Service Ecosystems

23 Resource Integration Processes:

The Dialectic of Presence and Absence

41. Part VII Actors and Practices

24 Analyzing Service Processes at

the Micro Level: Actors and Practices

25 Untangling the a priori

Differentiation of Service-Exchanging Actors

26 Using Practice Theory for

Understanding Resource Integration in S-D Logic: A Multinational Study of

Leading-Edge Consumers

27 Attending to Actors and

Practices: Implications for Service-Dominant Logic

46. Part VIII Innovation

28 The Need for a New Innovation

Paradigm and the Contribution of Service-Dominant Logic

29 A Unifying Perspective for the

Technological, Business Model, and Market Aspects of Innovation

30 Enhancing the Understanding of

Processes and Outcomes of Innovation: The Contribution of Effectuation to

S-D Logic

31 A Dynamic Alternative to Linear

Views on Innovation: Combining Innovating in Practice with Expansive

Learning

51. Part IX Midrange Theory

32 Advancing Knowledge about

Service-Dominant Logic: The Role of Midrange Theory

33 Tracking the Evolution of

Engagement Research: Illustration of Midrange Theory in the Service-Dominant

Paradigm

34 Developing Midrange Theory for

Emerging Markets: A Service-Dominant Logic Perspective

35 Bridging S-D Logic and Business

Practice with Midrange Theory: From Dichotomies to Relational Dualities and

Beyond, in Central Marketing Concepts

56. Part X Extending Service-Dominant

Logic

36 Extending Service-Dominant Logic

– Outside Marketing and Inside Managerial Practice

37 Extending Innovation –

from Business Model Innovation to Innovation in Service Ecosystems

38 Designing for Service: From

Service-Dominant Logic to Design Practice (and Vice Versa)

39 On the Impact of Autonomous

Technologies on Human-centered Service Systems

61. Part XI Reflections and Prospects

40 Toward a Grand View of Service:

The Role of Service-Dominant Logic

41 Service-Dominant Logic: Backward

and Forward

64. Glossary

65. Index