اصول و فنون روابط عمومی ۲۰۱۶
The Practice of Public Relations 2016

1. Front Cover

2. The Practice of Public Relations

3. Copyright Page

4. Table of Contents

5. Illustrations

6. Contributors

7. Preface to the third edition

8. Introduction: the plight of the pianist

9. Chapter 1. Operational public relations

10. Chapter 2. Types of media

11. Chapter 3. Timing and handling of material

12. Chapter 4. Public relations in a large industrial company

13. Chapter 5. Public relations in marketing

14. Chapter 6. Public relations consultancy: background and definition

15. Chapter 7. Public relations in central government

16. Chapter 8. Public relations in local government

17. Chapter 9. Public relations and voluntary movements

18. Chapter 10. Parliamentary public relations

19. Chapter 11. The ethics of public relations

20. Chapter 12. The law and public relations

21. Chapter 13. Professional attitudes

22. Chapter 14. Routes to public relations

23. Index