زنجیره تأمین صمیمی: استفاده از زنجیره تأمین برای مدیریت تجربه مشتری ۲۰۰۸
The Intimate Supply Chain: Leveraging the Supply Chain to Manage the Customer Experience 2008

1. Cover

2. Half-Title Page

3. Series on Resource Management

4. Title Page

5. Copyright Page

6. Table of Contents

7. Preface

8. Acknowledgments

9. About the Author

1 The Revolution in Customer Management Becoming Intimate with Today’s Customer

2 Learning to Grow and Prosper in a Global Economy Realities of Supply Chain Management in the Twenty-First Century

3 The Enabling Power of Supply Chains Leveraging the Process Value Chain to Support Customer Intimacy

4 Designing and Maintaining a Delivery Channel Creating Value Delivery Networks to Drive Customer Intimacy

5 The Evolving Supply Chain From Logistics to the Lean Supply Chain

6 The Adaptive, Demand-Driven Supply Chain Using the Supply Chain to Manage Risk

7 The Intimate Supply Chain Using the Supply Chain to Manage the Customer Experience

8 Structuring the Intimate Supply Chain Differentiating Your Supply Chain by Engaging Today’s Customer

9 Methods and Technologies Applying Methods and Technologies to Build Intimate Supply Chains

19. Afterword

20. Index