برنامه نفوذ: رویکردی سیستماتیک برای همسو کردن ذینفعان در دوران تغییر ۲۰۱۴
The Influence Agenda: A Systematic Approach to Aligning Stakeholders in Times of Change 2014

1. Cover

2. Title

3. Copyright

4. Contents

5. List of Figures

6. List of Tables

7. List of Templates

8. Acknowledgments

9. Introduction: Why You Need The Influence Agenda

10. The Origin of Stakeholders

1 The Process is Trivial: The Implementation is Not

2 Who are Your Stakeholders?

3 More than Just Power: Analysing Your Stakeholders

4 What are You Doing? Craft ing Your Message

5 Gentle Persuasion: Soft Power

6 Hidden Power: Behavioural Economics

7 A Dozen Reasons Why You’re Wrong: Handling Resistance

8 Your Influence Agenda: Campaign Planning

9 Making it Work: Campaign Management

20. A Call to Action

21. Appendix 1: Scenarios for the Influence Agenda

22. Appendix 2: Stakeholder List

23. Appendix 3: Additional Stakeholder Analysis Tools

24. Appendix 4: Stakeholder Engagement Communication Methods

25. Appendix 5: Ethical Stakeholder Engagement

26. Appendix 6: Rules, Rules, Rules

27. Appendix 7: Selected Glossary

28. Appendix 8: Learn More: Bibliography

29. Appendix 9: Hear Mike Clayton Speak about The Influence Agenda

30. Appendix 10: Also by Mike Clayton

31. Index