چهار مرحله‌ی مدیریت بحران بسیار مؤثر: چگونه رسانه‌ها را در عصر دیجیتال مدیریت کنیم ۲۰۱۱
The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age 2011

1. Cover

2. Half-title Page

3. Title Page

4. Copyright Page

5. Dedication Page

6. Contents

7. Preface

8. Acknowledgments

9. Author

10. Section I: Media, Crisis, and New Reporting Tools

11. Section I Summary

12. Section II: Stages of a Crisis

13. Section II Summary

14. SEction III: Spokespeople—Speed Matters and Perception Is Everything

15. Section III Summary

16. Section IV: Media Interviews—Rules of Engagement in a Crisis

17. Section V: Communication— Rules and Tools

18. 30: Monitoring: Your Best Defense in a Crisis

19. Section V Summary

20. Appendix A: Guidelines For Briefing Spokespeople

21. Appendix B: Sample Media Contact Information Log

22. Appendix C: Sample News Release

23. Appendix D: Nine Steps to a Crisis Communication Plan*

24. Appendix E: Useful Resources

25. Appendix F: SOCIAL MEDIA POLICY RESOURCES

26. Appendix G: Social Media Resources For Crisis Communicators*

27. Appendix H: 30 Things You Should Not Share on Social Media

28. Appendix I: WordPress Statement

29. Appendix J: Social Media Embracing the Opportunities, Averting the Risks*

30. Index