خلاصه: پایان مزیت رقابتی: بازبینی و تحلیل کتاب گانتر و مک‌گراث ۲۰۱۴
Summary: The End of Competitive Advantage: Review and Analysis of Gunther and Mcgrath’s Book 2014

This complete summary of the ideas from Rita Gunther McGrath's book "The End of Competitive Advantage" shows that maintaining a competitive advantage in today's dynamic and ever-changing marketplace is no longer the best business strategy. The author explains that companies must find a way to build and exploit successive transient advantages and become more customer-centric and less industry-bound, in order to give the business the best chance of success.

Added-value of this summary:
• Save time
• Understand the key concepts
• Expand your business knowledge

To learn more, read "The End of Competitive Advantage" and discover the key to maintaining a competitive advantage in today's marketplace.