رسانه‌های اجتماعی: بازاریابی و برندسازی ۲۰۱۹
Social Media: Marketing & Branding 2019

Marketing & Branding

DESCRIPTION

Before you invest your time in this book, you should find the answers to the following questions;

How can this book help you get a job? Why not study online? Why this book?

Ê

Social Media Marketing and Digital Branding are one of the top 15 in-demand skills for getting a job in 2019-20, along with Content Marketing and Influencer Marketing. A complete module is dedicated to getting you a job. In this book, youÕll get a Career Guide for Digital Marketing Jobs, CV templates, Chapter-Wise Interview Questions, and a Guide on Personal Branding for getting better jobs. Completing this book will get you an exclusive certificate in Digital Campaign Design and will prepare you to directly appear for Facebookª, Twitterª, Hootsuiteª and HubSpotª certifications. While most online course and blogs concentrate on quick tips to use digital tools and platforms.

KEY FEATURES

Complete this book to earn an exclusive certificate in ÒDigital Campaign DesignÓ and ÒSocial Media MarketingÓ

Prepare for Social Media Certification from Facebook, Twitter and more

Digital Marketing Career Guide IncludedÊ

Free Resume templates

45 Digitally Interactive ChaptersÊ

20+ Case Studies

160+ Chapter-wise Interview Questions

Become Job ready in 4-weeks !

WHAT WILL YOU LEARN

Book has 45 easy to grasp chapters grouped into 13 interactive modules dedicated to teaching you the step by step process of using digital platforms to develop successful marketing campaigns using effective advertising strategies based on consumer behaviour, segmentation, positioning, brand management, and the customer lifecycle. Live link case studies and process guides have been included for a hands-on learning experience.

WHO THIS BOOK IS FOR

You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book.

Table of Contents

Social Media Marketing for Each Step of the Digital CustomerÕs Life Cycle

ÊÊThe Digital Customer Life Cycle

ÊÊPhases and Stages of the Customer Experience Funnel

ÊÊÊDigital Ads (Part 1)

ÊÊÊProgrammatic and Real Time Digital Ad Buying (How Digital Ads Work)

ÊÊÊProgrammatic Bidding for ADS on Facebook

ÊÊÊSetting up A Facebook & Instagram Ad Campaign

ÊÊÊFacebook Ad Types

ÊÊÊCreating Facebook AdÕs Creative and Copy

ÊÊÊAd Reporting and Optimization

ÊSegmentation

ÊÊÊConvectional Segmentation

ÊÊÊSegmenting Audience with Facebook

ÊÊÊRemarketing with FacebookÕs Custom Audience

ÊÊÊDigital Behavioral Segmentation Using Custom Audience

ÊÊÊCreating Buyer Personas

Digital Value and Marketing Message

ÊÊÊUnique Digital Value Proposition

ÊÊÊPerceived Benefits, Hassel Factor, and Means End Theory for Crafting A Marketing Message

ÊÊÊDesigning a Unique Digital Value Proposition

Digital Media and Engagement

ÊÊÊPaid, Earned, and Owned Media

ÊÊÊSocial Media Engagement

Content Marketing for Social Engagement and Story Telling

ÊÊÊContent Marketing

ÊÊÊUser-Generated Content

ÊÊÊTransmedia Storytelling

Digital Influence Driven Marketing

ÊÊÊDigital Influence

ÊÊÊInfluencer Marketing

UI, UX, CX, and BX for Digital Marketing

ÊÊÊUnderstanding UI, UX, CX and BX

ÊÊÊCX and UX for Social Media

Digital Brand Experience and Management

ÊÊÊDigital Branding

ÊÊÊBrand Promotors and Detractors

Social Listening, Selling, Care, and Crisis

ÊÊÊSocial Listening

Social Selling

ÊÊÊSocial Media for Customer Service, Support, and Delight

ÊÊÊSetting Up Social Customer Care

ÊÊÊManaging a Social Media Crisis

Agile Testing for Social Media

ÊÊÊA/B Testing

ÊÊÊA/B Testing Facebook Ad Campaigns

Digital Ads (Part 2)

ÊÊÊLinkedin Ad Campaigns

ÊÊÊInstagram Story Ads

ÊÊÊSnapchat Ads

ÊÊÊTwitter Ads

ÊÊÊAdvertising on Pinterest, Quora, and Reddit

ÊÊÊGDPR, Budgeting, and Behavioral Psychology

Digital Career Guide

ÊÊÊA Repository of Campaign Case Studies

ÊÊÊJob Guide

ÊÊÊResume Tips and Linkedin for Jobs

ÊÊÊChapter-wise Interview Questions

ÊÊÊCertifications