مروری بر تحقیقات بازاریابی: جلد ۴ ۲۰۱۷
Review of Marketing Research: Volume 4 2017

1. Cover

2. Half Title

3. Title

4. Copyright

5. CONTENTS

6. Review of Marketing Research: Taking Stock

7. Contents, Volume 1

8. Contents, Volume 2

9. Contents, Volume 3

1. Formal Choice Models of Informal Choices: What Choice Modeling Research Can (and Can’t) Learn from Behavioral Theory

2. How Much to Use? An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity

3. Integrating Purchase Timing, Choice, and Quantity Decisions Models: A Review of Model Specifications, Estimations, and Applications

4. Brand Extension Research: A Cross-Cultural Perspective

5. A Review of Eye-Tracking Research in Marketing

6. Role Theory Approaches for Effectiveness of Marketing-Oriented Boundary Spanners: Comparative Review, Configural Extension, and Potential Contributions

7. Designing Price Contracts for Procurement and Marketing of Industrial Equipment

17. About the Editor and Contributors