تحقیق در بازاریابی بین‌المللی (مجموعه تجارت بین‌المللی روتلج) ۲۰۱۳
Research in International Marketing (RLE International Business) 2013

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.