روابط عمومی در ژاپن: تحول مدیریت ارتباطات در فرهنگ استخدام مادام‌العمر ۲۰۱۸
Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment 2018

1. Cover

2. Half Title

3. Series

4. Title

5. Copyright

6. Contents

7. List of tables

8. List of figures

9. List of contributors

10. Acknowledgments

11. Introduction: the culture of lifetime employment and the history of Japanese PR

1 History in brief

2 The democratization of Japan and the introduction of American PR

3 Public relations by a local government: 150 years of Tokyo’s PR

4 The history of internal communications in Japanese companies

5 (Under-) development of the PR industry and profession

6 A tale of two professionalisms: human resource management (HRM) and the PR function of Japanese companies

7 Impacts of crises on public relations 2007–2017: the “Lehman Shock” and the Great East Japan Earthquake

8 The current situation of corporate public relations in Japan: an attempt to assess comprehensive public relations activities from eight aspects

20. Concluding remarks: how general are we?

21. Appendix 1 Glossary of key terms

22. Appendix 2 Chronology of PR in Japan 1861–2017

23. Appendix 3 Note on Japanese employment practices

24. Index