غیرعقلانی قابل پیش بینی: نیروهای پنهانی که تصمیمات ما را شکل می دهند ۲۰۰۹
Predictably Irrational: The Hidden Forces that Shape Our Decisions 2009

1. Title Page

2. Copyright

3. Dedication

4. Table of Contents

5. Introduction

6. Chapter 1 - The Truth about Relativity

7. Chapter 2 - The Fallacy of Supply and Demand

8. Chapter 3 - The Cost of Zero Cost

9. Chapter 4 - The Cost of Social Norms

10. Chapter 5 - The Influence of Arousal

11. Chapter 6 - The Problem of Procrastination and Self-Control

12. Chapter 7 - The High Price of Ownership

13. Chapter 8 - Keeping Doors Open

14. Chapter 9 - The Effect of Expectations

15. Chapter 10 - The Power of Price

16. Chapter 11 - The Context of Our Character, Part I

17. Chapter 12 - The Context of Our Character, Part II

18. Chapter 13 - Beer and Free Lunches

19. Keep Reading

20. Notes

21. Bibliography and Additional Readings

22. Index

23. Acknowledgements

24. About the Author

25. List of Collaborators

26. About the Publisher