برندهای شخصی: مدیریت زندگی با استعداد و تبدیل آن به یک تجربه منحصر به فرد ۲۰۱۰
Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience 2010

1. Cover

2. PERSONAL BRANDS

3. CONTENTS

4. FIGURES

5. FOREWORD

6. INTRODUCTION

7. ACKNOWLEDGMENTS

1 Brand Yourself, or be Branded: Imagining Life, Identity and Relationships

2 Finding the Best Fit and the Best Relationships: Anthropology and Needs

3 First Steps: Talent, Mission and Courage

4 If it Works for Me … Narcissism, Authenticity and Values

5 ‘It’s the Difference, Stupid!’ Relevance, Energy and Differentiation

6 Dress for Success, Get Up on the Stage and Perform: Reputation, Image and Positioning

7 Give Yourself that Personal Touch: Creativity, Aesthetics and Optimism

8 Give Me a Lever Long Enough and I Shall Move the World: Leadership, Influence and Power

9 Reach for the Stars … Architecture and Good Governance for your Personal Brand

10 Design and Live your Personal Brand … with Passion: Setting an Agenda for your Action Plan

18. REFERENCES

19. INDEX