راهنمای بدون مزخرف برای برندسازی با بازاریابی مستقیم: برنامه نهایی و بی‌پرده برای ایجاد و سودآوری از یک برند قدرتمند بدون خرید آن ۲۰۱۴
No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It 2014

1. Cover

2. Title Page

3. Copyright

4. Contents

5. PREFACE: How this Book Will Transform Your Thinking about Your Business and Your Brand

6. A Practical Footing

7. How to Think about This and How NOT to Think about This

8. For Money Now, Focus on the Best, Most Obtainable Customer, Not the Idealized Brand

9. Target Market Thinking

10. I Know, You’d RATHER Think about Your Brand

11. How I Raised Myself to Success by Thinking about Customers, Not about Brand

12. By the End of this Book . . .

13. Chapter 1: The Golden Opportunity and the Harsh Reality of Owning a Brand

14. Chapter 2: They Digest Your Marketing Before You Have a Brand

15. Chapter 3: How I Discovered Direct Response

16. Chapter 4: We Build the Brand—By Selling

17. Chapter 5: Criticism Will Come; Thick Skin Is Required

18. Chapter 6: Adventures with Ad Agencies

19. Chapter 7: Our Winning Formula: Get Clients with Direct Response, Keep Clients Engaged, Proud, and Evangelistic with Brand

20. Chapter 8: Skating on Thin Ice: Advancing Brand, from Back End to Front End

21. Chapter 9: A Powerful Brand Needs the Power to Implement

22. Chapter 10: Faster Than They Can Copy

23. Chapter 11: Brand-Building Powered by Unique Selling Proposition and Dynamic Core Story: GKIC Case Study Examples

24. Chapter 12: A Brand without Marketing Is a Tree Falling in a Distant, Unpopulated Forest

25. Chapter 13: Life as a Direct-Response Marketer Under the Umbrella of a Big Brand

26. Chapter 14: How to Meld Mass Media and Direct Media

27. Chapter 15: A Demonstration of Brand vs. Brand + Direct Response

28. Chapter 16: Your Brand Is Your Story: How to Build Your Brand and Your Business by StorySelling™

29. Chapter 17: The Mouse and the Bunny

30. Chapter 18: Building a Brand by Building Bonfires

31. Chapter 19: The Power of Paranoia and Death by a Thousand Cuts

32. Chapter 20: Building a PERSONAL Brand

33. Chapter 21: The Brand No One Believed In Exclusive Interview with MARK VICTOR HANSEN, Co-Creator of Chicken Soup for the Soul

34. Afterword: Lost in Space

35. About the Authors

36. Index

37. Free Offer from Dan Kennedy

38. Offer from Iron Tribe Fitness