تسلط بر قواعد استراتژی رقابتی: راهنمای منابع برای مدیران ۲۰۰۷
Mastering the Rules of Competitive Strategy: A Resource Guide for Managers 2007

1. Cover

2. Half-Title Page

3. Other Auerbach Pulications

4. Title Page

5. Copyright Page

6. Table of Contents

7. Dedication

8. Introduction

9. The Author

1 Shift to the Offense: Turn a Risky Competitive Situation into a Fresh Market Opportunity

2 Maneuver by Indirect Strategy: Apply Strength against Weakness

3 Act with Speed: The Essential Component to Secure a Competitive Lead

4 Grow by Concentration: Deploy, Target, Segment

5 Prioritize Competitive Intelligence: The Underpinnings of Business Strategy

6 Align Competitive Strategy with Your Corporate Culture: The Lifeline to Your Organization’s Future

7 Develop Leadership Skills: The Moral Fiber Underlying Business Strategy

8 Create a Morale Advantage: Engage Heart, Mind, and Spirit When All Else Fails

9 Strengthen Your Decision-Making Capabilities: Fortify Intuition, Enhance Business Experience, Expand Knowledge

19. Appendix: The Strategic Business Plan: Forms and Guidelines

20. Index