دید مستقیم: پنج کلید برای اجرای استراتژیک در عصر عدم قطعیت ۲۰۲۴
Line of Sight: The Five Keys for Strategic Execution in an Age of Uncertainty 2024

What do you do if you struggle to grow and scale your company?

How do you bridge the gap between your goals and their successful execution?

In this down-to-earth book, Robert Courser and Olivier Aries share actionable insights to help owners and leaders of small and medium-sized businesses get—or get back—into growth mode.

With easy-to-digest examples and stories, they encourage leaders to apply simple, time-tested practices to execute better. A former chef with a knack for excellence, Courser advocates the importance of good alignment in all aspects of operations—having the right ingredients at the right time and the right place to ace the recipe of growth.

Leaders who want to be firmly in control of their business will find here actionable insights at a time when uncertainty requires making constant changes and staying nimble: be clear about your strategy, be a principled leader, use relevant metrics, set a structure that enables individuals to prioritize the right tasks, and nurture your employees. In all, understand and manage the five keys for successful execution.

Using simple tools and a self-assessment guide to help implement the book’s recommendations, Line of Sight will be the back-pocket companion for any executive looking to lead a healthy business.