مدیریت و بازاریابی کتابخانه‌ها در دنیایی چندفرهنگی: مجموعه مقالات کنفرانس سال ۲۰۰۶ بخش مدیریت و بازاریابی ایفلا، شانگهای، ۱۶-۱۷ اوت ۲۰۰۶ ۲۰۰۸
Library Management and Marketing in a Multicultural World: Proceedings of the 2006 IFLA Management and Marketing Section’s Conference, Shanghai, 16-17 August, 2006 2008

1. Frontmatter

2. Contents

3. Preface

4. Library Management and Marketing in a Multicultural World-Program

5. Welcoming Address

6. Think Globally, Act Locally—Manage Multiculturally

7. Glimpses of the “Marketing Library and Information Services”

8. The University of Tennessee Libraries Transformation Plan: Realigning the Research Library for 21st Century Students and Scholars

9. The Marketing of Library Services to the Marginalized

10. Marketing Academic Library Resources and Information Services to International Students

11. Reaching Offshore: A Partnership Approach to Marketing Australian University Libraries’ Services to Offshore Students

12. Target the Staff, Then Target the Market: How Academic Librarians Can Successfully Reach the Minds of New Generations of Students

13. Different Strokes for Different Folks: Strategies in Promoting Library Services to International Customers-A Case Study

14. Dealing with Evidence Based Management: Roles and Dimensions of Library Services Promotion

15. The Impact of Health Informatization on the Organization and Administration of Medical Libraries in China

16. How to Promote Library Services: Academic Libraries in India

17. Library Usage and Readership Enhancement: Best Practices to Promote Library Services of CORD, NIRD

18. From Australia to China Online: Delivery of Online Library Services to Off-Shore Students in China

19. Globalization and Library Management: Practical Ideas for Effective Strategic Methods

20. Intercultural Dialogue in the Public Library: The Experience of the District 2 Library in Terrassa, Barcelona

21. Dynamics of Marketing Library Services to Disadvantaged Communities: Promoting Knowledge Seeking Behavior

22. The Public Library: Environment for the Formulation of Risk Indicators in the Information Society

23. With Multiculturalism as a Backdrop, the Re-positioning of Digital Information Services in Chinese Public Libraries

24. Beyond Promotion—The Destination Library: The National Library of Singapore Case Story

25. Librarians’ Professional Values and Perspectives in the Era of the Digital Library

26. Think Multiculturally, Recruit Nationally, Relate Locally: Library Campaigns in the Netherlands and Denmark

27. The Impact of Globalization on Library Management and Marketing

28. Developing Future Library Leaders in the Context of Globalization with an Analysis on Cultural Intelligence (CQ)

29. The Library and Cultural Patterns in Lending Statistics

30. Using the Feedback Loop to Create a Marketing Campaign

31. Performance Measurement of Metadata Management

32. The Knowledge Society of Digital Librarians’ Blogging Information Management