مطالعات موردی بین‌المللی در کسب‌وکار ورزش ۲۰۱۷
International Cases in the Business of Sport 2017

1. Cover

2. Half Title

3. Title Page

4. Copyright Page

5. Table of contents

6. List of figures

7. List of tables

8. Notes of contributors

9. Acknowledgements

10. Introduction

11. Case 1 Bringing the National Football League’s Super Bowl to the big stage: The marketing and business aspects of Super Bowl XLVII

12. Case 2 Rivalry in the German Bundesliga: Opportunities for and threats to marketing football

13. Case 3 If the quenelle is racist, then ‘all priests are paedophiles’ and pineapples will be banned

14. Case 4 The Sochi WINTER Olympic Games and their sports tourism and events management potential for the Russian Federation

15. Case 5 Super League Magic Weekend: Using events to engage rugby league fans new and old

16. Case 6 Paris Saint-Germain: A new brand to dream even bigger

17. Case 7 “CELEBRIFICATION”: A case study of Lolo Jones

18. Case 8 End of the Road: Why the Istanbul F1 Grand Prix came to a screeching halt

19. Case 9 How did a small-town ice hockey club become a European Trophy winner? The case of Jyväskylä Ice Hockey Club, Finland

20. Case 10 The strategic repositioning of Olympique Lyonnais: Towards a new business model

21. Case 11 Social media and media management

22. Case 12 The death of Colonel Reb

23. Case 13 Any publicity is good publicity? Nike’s controversial campaigns and management of celebrities

24. Case 14 Strategic repositioning of CONCACAF: Rebuilding trust in the ‘beautiful game’

25. Case 15 The Canadian sport delivery system: Challenges facing recreational sport

26. Case 16 Selling the rights to broadcast football games in Europe: The controversy still continues

27. Case 17 Leveraging the benefits of sport sponsorship: A global brand’s local engagement through sport sponsorship

28. Case 18 Impacts of an international motorsport event on a small Caribbean island

29. Case 19 MK Dons FC and AFC Wimbledon: Moving the goalposts and rising from the ashes

30. Case 20 How to spend 20 years filling up the stadium, and then lose fans in 4 years

31. Case 21 When sponsorship turns sour in elite sport

32. Case 22 Designing policies and strategies to safeguard, conserve and reclaim/reuse water resources at sport facilities

33. Case 23 The football World Cup 2014

34. Case 24 ‘A tale of two 9’s’: The business of golf

35. Case 25 PyeongChang 2018 marketing: The new horizon for the Winter Olympics

36. Case 26 The National Football League in London

37. Case 27 ‘We don’t do walking away’

38. Case 28 Red Bull in energy drinks and football

39. Case 29 Development of a professional football league in Singapore: A sinking or successful league?

40. Index