تجارت بین المللی در خاورمیانه ۲۰۱۵
International Business in the Middle East 2015

1. Part One International Business Concepts in the Middle East

2. Chapter 1. International Business in the Middle East

1.1 Introduction

1.2 Socio-Economic and Government Profile of the Region

1.3 Economic Development Plans

1.4 International Business Concepts in the Middle East

1.5 Management Practices in the Middle East

1.6 Marketing Practices in the Middle East

9. Chapter 2. Comparative Study of Marketing and Management Systems in the Middle East

2.1 Introduction

2.2 Socio-Economic Profile of the Region

2.3 The Cultural and Political Context of Business Operations in the Middle East

2.4 The Potential of Arab Markets for Western Firms

2.5 Stages of Market Development

2.6 Segmenting the Arab Market

2.7 Implications

17. Chapter 3. Managerial Gap Analysis: A Frame of Reference for Improving International Business Relations with the Middle East

3.1 Introduction

3.2 Managerial Gaps

3.3 Negotiations

3.4 Planning

3.5 Organization

3.6 Decision Making

3.7 Communication

3.8 Production

3.9 Marketing

3.10 Financing

3.11 Conclusions

29. Chapter 4. Political Risk Assessment by Multinationals in the Middle East: Past Research, Current Methods, and a New Framework

4.1 Introduction

4.2 Political Risk Research

4.3 Macro and micro Risks

4.4 Political Risk Assessment

4.5 Approaches to Political Risk Assessment

4.6 Operationalization of the Political Risk Assessment Function

4.7 The Need For Institutionalization

4.8 Managerial Challenges

4.9 Integrating Political Risk Management into the Corporate Planning Function of the Firm

4.10 Conclusions

40. Chapter 5. International Diversification and Investments in the Middle East

5.1 Introduction

5.2 Data and Methods

5.3 Empirical Results

5.4 Conclusions

45. Chapter 6. International Technology Transfer in the Middle East

6.1 Introduction

6.2 The Increasing Importance of International Technology Transfer

6.3 The Problems in Conceptualising International Technology Transfer

6.4 The Channels of International Technology Transfer

6.5 International Technology Transfer in the Middle East

51. Part Two Management Practices

52. Chapter 7. International Business and the Middle East: Recent Developments and Prospects

7.1 Industrialization, Modernity and Social Change: A Major Issue of Concern

7.2 Inflow of Foreign Workers and Technicians

7.3 Subcontracting: A Mode for the Development of Local Enterprise

7.4 Third World Linkages

7.5 Conclusion

58. Chapter 8. Managerial Practices in the Middle East

8.1 Introduction

8.2 Theoretical Explanation of Management Styles

8.3 Empirical Analysis

8.4 Research Method

8.5 Findings

8.6 Conclusions and Policy Implications

65. Chapter 9. The Arabian American Oil Company (ARAMCO) and Saudi Society: A Study in Interaction

9.1 Introduction

9.2 Purpose of the Study

9.3 Research Focus and Methods

9.4 Results and Discussion

70. Chapter 10. The Relationship Between Managerial Decision Styles and Work Satisfaction in Saudi Arabia

10.1 Introduction

10.2 Research Propositions

10.3 Research Methodology

10.4 Research Results

10.5 Managerial Implications

10.6 Conclusions

10.7 Suggestions For Future Research

78. Chapter 11. Cultural Marginality in the Arab World: Implications for Western Marketers

11.1 Introduction

11.2 The Nature and Origin of Arab Marginality

11.3 Arab Ambivalence: A Love/Hate Relationship

11.4 Implications for International Marketers of the West

11.5 Conclusions

84. Part Three Marketing Practices

85. Chapter 12. Consumer Market Environment in the Middle East

12.1 Introduction

12.2 Environmental Factors

12.3 Market Commonalities

12.4 Conclusions

90. Chapter 13. An Analysis of the Current Status of Marketing in the Middle East

13.1 Introduction

13.2 The Egyptian Economy - Historical Background

13.3 Wholesale Nationalisation of the 1960s

13.4 The New ‘Open-Door’ Policy

13.5 The Industrial Picture

13.6 Marketing in Egyptian Industry

13.7 Methodology

13.8 Management’s Concept of Marketing in Egypt

13.9 Attitudes Towards the Marketing Concept

13.10 Marketing Polices and Practices

13.11 Factors Deterring Marketing Development

13.12 Implications of the Study for Business Scholars

13.13 Implications of the Study for Western Businessmen

13.14 Directions of Research on Marketing in the Middle East

105. Chapter 14. An Export Marketing Model for Developing Middle Eastern Countries: What Lessons Countries of the Region Learn from Each Other

14.1 Introduction

14.2 An Overview of Turkish Export Marketing

14.3 Current Status of Turkish Exports

14.4 New Developments in the Theory of International Trade

14.5 Export Marketing Implications of Experience Curves

14.6 Japanese Export Marketing

14.7 A Turkish Export Marketing Model

14.8 Market Identification in the Middle East and North Africa

14.9 Estimating Market Potentials

14.10 Conclusion

116. Chapter 15. The Prospects for Export Marketing to Egypt

15.1 Introduction

15.2 Economic Problems and Market Opportunities in Egypt

15.3 The Marketing Infrastructure

15.4 Cultural Influences on the Marketing Effort

15.5 Conclusion

122. Part Four The Future of International Business in the Middle East

123. Chapter 16. Future Directions for Marketing and Management in the Middle East

16.1 Introduction

16.2 Various Patterns of Development

16.3 Business Policy Guidelines

16.4 Within Arab Countries

16.5 Within Western Countries

16.6 Between the Two Groups

16.7 Future Market Scenarios in the Middle East

131. References

132. The Editor

133. The Authors

134. Author Index

135. Subject Index