چگونه یک طرح تجاری بنویسیم: جذب سرمایه و پشتیبانی برای ایده ها و کسب و کارهایتان در سال ۲۰۱۹
How to Write a Business Plan: Win Backing and Support for Your Ideas and Ventures 2019

1. How to Write a Business Plan

2. Creating Success Series

3. Taking Minutes of Meetings

4. Contents

5. Introduction

6. Why this book?

7. What is the plan for and who is the audience?

8. You are telling a story

9. Presentation

10. Facts and evidence

11. Gathering data

12. Repetition

13. Review your document

01 The structure of the plan

15. Using appendices

02 Summary

03 The business background

18. What your business is about and how you got here

19. The business

20. What is the product or service?

21. The markets

22. Supply

23. How did you get here?

04 The market

25. Overview

26. Market structure

27. Competitors

28. Customers

29. Distribution

30. Trends

31. Competitive advantage

32. Market segmentation

33. Differentiation

34. Pricing

35. Barriers to entry

36. Big changes and new technologies

37. Examples of market change

38. Mixed strategies

05 Operations

40. Differences

41. Processes

42. Control

43. Experience

44. Supply

45. Systems

46. Location and environment

47. Regulatory control

07 Management

49. The essential difference

50. What skills are required?

51. Organization structure

52. Demonstrating control

53. Management

07 The proposal

55. Explain

56. The proposition

57. Why will you succeed?

58. Ask for what you want!

59. What have you invested?

60. Second round finance

61. Closing the deal

62. The exit

09 The forecast

64. The sales forecast

65. Costs

66. The five-year forecast

67. Reviewing the plan

68. Sensitivity

69. Key assumptions

70. Explain important points

09 Financial information

72. Profit and loss account

73. Cash forecast

74. Sensitivity

75. Break-even

76. Funding

77. Reconciling and checking

78. Timing

79. Balance sheet

80. Trends

81. Some important terms

10 Risks

83. What did we get wrong?

84. Long term versus short term

85. Focus on the big stuff

86. Don’t forget the everyday stuff

11 Legal issues and confidentiality

88. Confidentiality

12 Selling your business

90. Explain why you are selling

91. Emphasize the great opportunities for the business

92. Don’t waste time illustrating that sudden upturn in business expected imminently

93. Do you include a forecast?

94. Who is the buyer?

95. Holding back information

96. Due diligence

97. Do you own what you are selling?

13 Improve performance with a business plan

99. Planning is not budgeting

100. Strategic vision and action

101. Creating strategy

102. Planning for people

103. Practicalities

14 Using business plans for bidding

105. Appendix

106. Appendix 1 The confidentiality letter

107. Appendix 2 Reconciling profit and cash flow

108. Appendix 3 The cash forecast

109. Copyright