سخت‌تر از آن‌چه فکر می‌کردم: ماجراهای یک رهبر قرن بیست و یکم ۲۰۱۲
Harder Than I Thought: Adventures of a Twenty-First Century Leader 2012

Jim isn't real: Harder Than I Thought is a novel. But his story--developed in consultation with seasoned, actual CEOs--contains crucial lessons for all chief executives. Walk in Jim's shoes to engage in challenges that include:

1. Formulating and executing strategy
2. Managing financial and labor crises
3. Fostering a culture of innovation and continuous transformation
4. Forging global partnerships
5. Making ethical choices in an increasingly transparent environment

As events in each chapter push Barton to the edge of his abilities, he seeks counsel from a panel of expert advisers. These collaborative reflections invite you to apply the lessons from this story to your own situation.

Experts agree that many twentieth-century leadership practices are inadequate to the stormy twenty-first-century present. This engaging and provocative book equips you with the insights you'll need to rise with the occasion of a rapidly shifting business landscape.