تغییر بزرگ: راه به انجام رساندن استراتژی کلان ۲۰۲۳
Great Change: The WAY to Get Big Strategy Done 2023

Rethink what you know about THE WAY your business works: learn how to implement strategy and drive real, measurable change in your organisation

Are you tired of developing strategies that aren’t properly implemented? Do you want to overcome disruption and create positive change in your organisation? Great Change: The WAY to Get Big Strategy Done is the book that will show you how to turn your plans into reality. Author and experienced leader Adam Bennett shares a unique, engaging approach to organisational transformation that will kindle your motivation and ignite your ingenuity. Great Change combines the philosophy of the Tao Te Ching and Japanese martial arts with real-world stories to deliver a practical, 5-step process for success. You’ll discover the mindset and the actions that will ensure your strategy creates real, measurable results.

In all organisations, there is a WAY of doing things. These methods, approaches, and cultures combine in a manner that defines the very core of that organisation. Think about it: You know intuitively “the way” that your current organisation works, what it stands for, and why it exists. But just as there is a WAY of being, there is a WAY of changing. Great Change shares a 90-day blueprint that unpacks exactly how you can combine the right mentality and mechanics to build momentum and spark transformation.

• Rethink what you know about THE WAY of being and doing in business
• Uncover unique and inspiring leadership lessons from philosophy, world history, and big business
• Develop a mindset for driving action, challenge your own way of thinking about change, and identify the corporate characters who resist it
• Learn the tried-and-tested methods to accelerate your plans for organisational transformation
• Discover how to build momentum in a new role — and avoid the common mistakes leaders make in spearheading change

In today's world of rapid evolution, uncertainty, and always-on media, organisations need to adapt quickly and effectively to stay competitive. They need to sense what is happening in the world and to strategise. But that is not enough. They need to know how to actually get that strategy done. Great Change reveals the tools, skills, and methodologies any leader, executive, or manager can use to deliver successful results, even in the most challenging times.