نوآوری‌های ارزش کسب‌وکار جهانی: ایجاد قابلیت‌های نوآوری برای راهبردهای کسب‌وکار ۲۰۱۸
Global Business Value Innovations: Building Innovation Capabilities for Business Strategies 2018

1. Cover

2. Front Matter

1. Global Value Chains and International Business Research: Perspectives from Switzerland

2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media

3. Social Media Driven Student-Centered Learning Through Social Commerce in Higher Education

4. Online Advertising: Creating a Relationship Between Businesses and Consumers

5. Ballin’ the Pinball Way: Conceptualizing the WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising

6. Music as a Source of Inspiration for Future Managers—A French Learning-By-Doing Teaching Experiment

7. The Soft Power of the Music Industry—Where Does It Start and Where Does It End? Insights from the United States and Japan

8. International Determinants of Cultural Consumption from a Well-Being Perspective

9. Holding on to Family Values or Adapting to a Changing World—The Case of Barilla

10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry

13. Back Matter