از فرهنگ برند چینی تا برندهای جهانی: بینش هایی از زیبایی شناسی، مد و تاریخ ۲۰۱۳
From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history 2013

1. Cover

2. Title

3. Copyright

4. Contents

5. List of Figures and Tables

6. About the Authors

7. Acknowledgments

8. Introduction

1 Global Branding, Fashion Systems, and Historical Culture

2 Jay Chou, Pop Star: Chinese Aesthetics and Contemporary Trends

3 The 2008 Beijing Olympics Opening Ceremony: Branding China for the World

4 Shanghai Tang: A Chinese Luxury Brand with Global Ambitions

5 From Chinese Brand Culture to Global Brands

14. Appendix

15. References

16. Index