فوتبال و مدیریت: مقایسه بین ورزش و کسب و کار ۲۰۱۲
Football and Management: Comparisons between Sport and Enterprise 2012

1. Cover

2. Title

3. Copyright

4. Contents

5. List of Tables

6. List of Figures

7. Preface

8. Acknowledgements

1 Football’s similarities and differences compared with other industries

2 Six propositions as a frame of reference

3 Market – atmosphere on and off the pitch

4 The game is the product

5 Product development and training

6 Management challenges in football

7 Management of four challenges

8 Lessons and messages

17. Notes

18. Bibliography

19. Index