تجارت منصفانه در استراتژی مسئولیت اجتماعی شرکت‌های خرده‌فروشی جهانی ۲۰۱۵
Fair Trade in CSR Strategy of Global Retailers 2015

1. Cover

2. Title

1.  Theoretical Foundations of CSR in Retailing

2.  Development of the Fair Trade Idea in Europe and the United States

3.  A Critical Look at the Application in Practice of Fair Trade

4.  Corporate Social Responsibility and Fair Trade in Relations of Retailers with Suppliers

5.  The Influence of CSR and Fair Trade Communications on Attitude, Customer Behavior, and Retailer Perception

6.  The Effect of Communicating CSR and Fair Trade on the Attitudes and Behavior of Employees of Trading Enterprises

7.  Fair Trade: Trends for the Future

10. About the Authors

11. Index