جذب مشتری با استفاده از داده‌های بزرگ: چگونه تحلیل‌های بازاریابی کسب‌وکار را متحول می‌کنند ۲۰۱۷
Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business 2017

1. Cover

2. Half Title

3. Title Page

4. Copyright Page

5. Dedication

6. Table of Contents

7. List of Illustrations

8. Acknowledgments

9. Chapter 1 Introduction

10. Chapter 2 Changing Winds

11. Chapter 3 From Sample to Population

12. Chapter 4 From Broadcast to Collaboration

13. Chapter 5 From Silo’ed to Orchestrated Marketing

14. Chapter 6 Technological Enablers

15. Chapter 7 Changes to Marketing Ecosystem and Organization

16. Chapter 8 Consumer versus Corporate Marketing—Convergence or Divergence?

17. About the Author

18. Notes

19. Index