مدیریت آموزش و علم مدیریت: مجموعه مقالات کنفرانس بین المللی مدیریت آموزش و علم مدیریت (ICEMMS ۲۰۱۴)، ۷-۸ اوت ۲۰۱۴، تیانجین، چین ۲۰۱۵
Education Management and Management Science: Proceedings of the International Conference on Education Management and Management Science (ICEMMS 2014), August 7-8, 2014, Tianjin, China 2015

1. Front Cover

2. Table of contents

3. Preface

4. Organizing committee

5. The psychological research on the value of music education

6. Strategic positioning and thought of the rise of coastal trough region in new age—a case study on the coastal regions in Yanchen of Jiangsu

7. FDI, Total Factor Productivity and income gap—the evidence from Jiangsu Province

8. To strengthen the construction of college finance informationization, and raise the level of financial management in colleges and universaities

9. Analysis on the asymmetric pricing behaviors of large retailers based on two-sided markets

10. Construction and practice of multi-dimensional financial aid system oriented to post-1990s generation in financial difficulties—a case study of College of Hydrology and Water Resources, Hohai University

11. Explore new accounting standards and the quality of accounting information

12. Exploration of cultivating research students in excellent course construction

13. The effect and existing problems of nursing skills training in specialized secondary schools of Hebei province

14. Research on the relationship between fashion culture and ideological and political education for the youth in China

15. Research on occupational burnout of female employees in Chinese beauty industry

16. Public watercolor art curriculum teaching method in science and engineering universities

17. The use of derivatives, corporate risk management and firm financial performance: Evidence from non-financial listed companies in Zhejiang province, China

18. Evaluation of Chinese cattle and sheep industry’s subsidies policy

19. The relationship between Corporate Social Performance and Corporate Financial Performance: A literature review of twenty years (I)

20. Improvement of teaching method for petroleum industry introduction to improve the learning interest of non-professional student

21. Review of Counterproductive Work Behavior of the new generation employees

22. Adhere to the scientific development and construct technician cradle—the connotation construction and practical exploration of the adult vocation skill training center of Shanghai Second

23. Current situation, problems and solutions of highly skilled personnel training mode through school-enterprise cooperation

24. Adult students’ self-regulated learning ability evaluation research

25. Characteristics of general education in Taiwan’s universities and the inspirations to the universities in the Mainland

26. A new model of forecast enrollment using fuzzy time series

27. The application of 3D technology in vocational education

28. Reform practice of cooking in higher education—take Sichuan Tourism University as an example

29. Sports value outlook and physical training behavior of middle school students in China’s western ethnic minority regions

30. The support environment mechanism of clusters ecosystem

31. Exploration of the path construction of brand of building equipment group in Guangxi province

32. Group AHP and evidential reasoning methods in the evaluation of green building

33. A Multi-Transactions-Oriented Interface Management Model

34. The curriculum design of EM in the major of ME of the USA and its enlightenments

35. The great significance and implement methods on university students’ sports spirit cultivation

36. On curriculum development of vocational college teacher training

37. Research on integral social planning for age accommodated community

38. On the aid of sentence modification to enhance non-English majors’ grammatical proficiency in writing

39. Construction of aesthetic education objective in physical education

40. Preparation of lesson plans in higher education

41. The analysis of external factors about sports marginalization of migrant workers in China

42. Networked movie courseware theoretical exploration and development model research

43. The influence of emotional intelligent and adversity quotient on job motivation: An evidence case from insurance company

44. Break through the traditional model and create a new way of teaching

45. Teaching experience on the stability design of portal frame

46. The market concentration research of jujube processing industry in Hebei province

47. The governance of higher education in the era of big data

48. Study on the application of smartphone technology in college education

49. The influence of meta-cognitive strategies on English acquisition from private universities in China

50. The reform of Mechanical Principle teaching for cultivating outstanding mechanical engineers

51. Research on the development of Chinese higher education based on fractal theory

52. Interpreting Starbucks' image-creating and its functions in Chinese markets: A semiotic perspective

53. Reform and practice in teaching data structures

54. An analysis on negative transfer of native language in second language acquisition

55. Deepening the graded teaching reform in higher mathematics

56. Strategies of pragmatic distance embodied in non-English majors’ English writings

57. Research and practice on Industry-University-Research collaborative training mode for innovative talents of forestry engineering specialties

58. Analysis of FDI spatial aggregation trend in the western region

59. Teaching exploration and students’ innovative ability training based on “Testing Technology” course

60. Research on construction of public relations laboratory

61. Connotation, investigation, methods and evaluation of international economic and trade major higher education internationalization

62. The cultivation of language communication skills of students majoring in design

63. The relationship between Corporate Social Performance and Corporate Financial Performance: A literature review of twenty years (II)

64. Based on the project of independent interaction open-ended engineering training teaching mode of reform and research

65. Study on the modes of resource integration and utilization of foreign schools and enterprises

66. Information overflow from futures and spot markets to underlying assets: An empirical analysis based on China’s copper industry

67. Study of the construction of personalized college English teaching system based on investigation of learning needs

68. Research on instrument and equipment information management platform of testing laboratory

69. The investigation and analysis of college students’ ESP autonomous learning

70. Application of AHP in graduate enrollment target allocation for instructors

71. Measuring impatience: Experiments of intertemporal choices

72. Research on the experimental teaching content and structure of business administration

73. A new management model of university scientific research funds based on the BSC

74. On risk evaluation index system of carbon finance in commercial banks in China

75. On the translation teaching reform based on Project-Based Learning

76. Research and practice on double-tutor system in undergraduate cultivation for Food Science & Engineering

77. An empirical study on college students’ mobile assisted English learning

78. English teaching method reform seen from the perspective of students

79. The problems and countermeasures of “micro-class” from the point of view of cognitive psychology

80. Research and practice of practical teaching mode of core example through teaching

81. From incremental innovations to really new innovations: On the development of modern Chinese ink paintings

82. Agricultural economics case teaching and effectiveness evaluation based on Markov chain

83. Thinking about the transformation of application-oriented undergraduate colleges into applied technology colleges

84. Research on international business talents cultivation of innovative thinking

85. On the multimodal evaluation in Business Spoken English Course

86. Study on personnel training modes for engineering majors based on credit system

87. Service links in the global value Chains and the Sino-US trade imbalance

88. Study on factors which influence CEO turnover in SOEs—the moderating effect of CEO power

89. Survey on rural middle school English education in Shaanxi—a case study of Shanyang No. 2 Middle School

90. Research on the teaching reform of the SEE training

91. Analysis of road network accessibility demand based on different service objects

92. A comparison of second language teaching methodology content-based instruction vs task-based instruction

93. The exploratory examination of the teaching methods of business communication

94. Training way of ethnic education characteristic on border areas in Yunnan, China

95. Reform and practice of teaching system of VC++ practice course based on CDIO

96. Construction experience of teacher team of mining engineering major

97. The influence of traditional culture on the safety of production

98. Present situation and causes analysis of male early childhood teachers’ professional identity in dilemma

99. The trade effects of the US producer services investment in China

100. IAT application in technical translation

101. Research on moral education curriculum of the elementary schools in China

102. Genre awareness in L2 reading and writing at the college level: A case study

103. Ideas on China’s foreign trade talent demand and teaching reform of international trade specialty

104. Study on the capacity of the quantity of agricultural labor force in urban-rural area in China

105. Empirical study on the operating performance of Chinese military quoted companies

106. Financial performance evaluation on medicine-listed companies based on factor analysis method

107. Discussion on physics teaching innovation: Taking Coulomb’s law as an example

108. From flipped classroom to physics teaching

109. Research on community-based family education guidance for mobile children school of education

110. Flipped classrooms and bilingual courses

111. The inspiration of the American moral education in university

112. Framing global brands: Frame alignment strategies on legitimacy in host country markets

113. The relationship between the primary school enrollment and economic growth speed in Hubei province

114. Competitive advantage and dynamic adjustment of capital structure

115. Implications of Paired Reading Schema for China’s foreign language teaching

116. Environmental regulation and the evolution of industrial structure

117. Incorporating soft skills in software curriculum construction

118. Cultivating local university mechanical specialty undergraduates’ innovative ability relied on discipline competitions

119. Differences between Chinese and Western ethics based on The Joy Luck Club

120. Regulation of Internet Investor Relations: A comparison between USA and China

121. Analysis of ‘pyramid-shaped’ undergraduate training system: Based on cultivation of excellence accountants (financial managers)

122. A study on improving college students’ creativity by constructing “innovation centers”

123. How does the establishment of CAFTA affect CO2 emissions of China?

124. On Outward Bound for college students conducted by China University of Geosciences (Wuhan)

125. A survey of current status of self-efficacy concerning college students’ emotion regulation

126. The exploration of the integrated teaching mode of interpretation under the perspective of Piaget’s theory of cognitive

127. Does export growth increase CO2 emissions of China?

128. Tourism informationization teaching design and practice of tourism management professional in university

129. Leave career predicament, promote self-improvement—to reduce the college teaching secretaries’ decompression

130. Large shareholders’ participation, issuing discount and tunneling in private placement

131. Constructing the practical teaching platform of the pan-engineering and whole process to develop the excellent engineers in frontline of production

132. Operating mechanism construction of university technology transfer organizations

133. The analysis on cognition and behavioral intention of adventure tourists to Chengdu

134. Impact of risk propensity and entrepreneurial self-efficacy on entrepreneurial intention

135. A research on approaches and methods of cultivation of the professional core competence for higher vocational colleges

136. Can investors’ attention affect earnings management? Evidences from China

137. Exploration of the effectiveness strategy in university physical education

138. Research on safety and appliance of mobile-phone QR code payment tool based on QFD

139. Analysis on using performance and optimization of excellent resource-sharing course

140. The research and practice of the undergraduate graduation design based on the national excellent engineers training plan

141. Evolution and introspection on the allocation of resources in higher education since the founding of new China

142. Influencing factors of MICE tourism based on experience economy—case of Guilin in China

143. Diversified cultivation for cultural awareness in college English teaching

144. Influence on English translation caused by culture difference between China and the West

145. Themes of education philosophy in modern society

146. Graphic design and visual processing of computers

147. Ideas and advantages of Sino-foreign cooperative education

148. Exploration for new rural social pension insurance system in China

149. Cultivation of vocational students’ English practical ability based on multimodal theory

150. Construction design and maintenance measures for underground concrete construction

151. Computer information safety analysis based on the network database data storage principle

152. Advantages of integration of multimedia network and interactive English teaching

153. Strategy of college students’ psychological health education based on position requirements

154. Legislation principles and operation efficiency of European and American ecotourism

155. Strategy of e-commerce development in chinese clothing retail

156. Evaluation index system and model for the construction of school ethos in university classes

157. Relationship between innovation training of social sports instructors and ecological sports

158. Dividend policy and corresponding stock market reaction in China

159. Analysis on creativity application in painting teaching

160. Cooperative marketing game based on industrial cluster

161. The analysis of wisdom for Chongqing tourism public information service system

162. Application of humanistic management in sports clubs

163. Education mode of applied innovative talents in higher vocational medical colleges

164. Cultural governance mode of response mechanism and national identity of ethnic-minority sport culture policy

165. Function and value of cultural communication in national folk sports events