روز پرداخت تحول دیجیتال: راهبری هیاهوها، کاهش ریسک‌ها، افزایش بازگشت سرمایه‌گذاری‌ها ۲۰۲۲
Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments 2022

The Data-Driven Guide for your Digital Transformation Payday

In Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments, Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi, a Financial Times/Forbes/Bloomberg Businessweek Top-Five European business school, delivers a provocative, new perspective on digital business transformation—using research to get beyond the hype and uncover its real financial payback.

Have you ever asked yourself: “Should I really embark on a digital transformation journey that is likely full of pain, failure, and high cash-outs? One that puts a lot of pressure on our stock price and my nerves? Who will thank me for that? Will there ever be a measurable return on invest for all these technologies that supports positive market value impact?” If so, this book is for you.

You’ll find unique insights and guidance for managers, executives, board members, and investors as you navigate an immense array of strategic and operational choices, opportunities, and pitfalls. You’ll also learn to demystify digital strategy and technology buzzwords, better define the initial focal point and process of your firm’s digital transformation, and establish new ways of thinking in terms of value impacts—and how to measure them—right from the start.

The book also includes:

• A proven framework for defining your next digital transformation effort end to end, and configuring your initiatives for maximum return on investment
• Empirical data to help you understand your company’s odds of navigating your chosen digital transformation initiatives with financial payback

An indispensable resource for business leaders, Digital Transformation Payday will also earn a place in the libraries of entrepreneurs, founders, leaders of established companies, and digital enthusiasts.